Malaysian veggie pasta a huge hit with kids

Once veggie pasta is cooked, the colours become even more bright and vibrant. - SAM THAM/The Star

It is often said that necessity is the mother of invention. And with children, in particular, parents have to be inventive and sometimes downright sneaky in their attempts to surreptitiously get picky eaters to eat their vegetables without hearing the dreaded “Yuck”!

But a few local parents have taken this attempt to introduce vegetables into their kids’ food to a whole new level with Malaysian-made veggie pasta and created a lucrative market.