Did you know that there are 17 ways to hold a baby in your arms? Well, at least that's what New Zealander Jordan Watson would like you to think.
Watson, 29, is the creator of a series of hilarious "how to" online videos called How To Dad. The series, properly launched on Facebook sometime in 2015, features Watson giving tips on parenting, with his daughters four-year-old Mila and two-year-old Alba in tow.
Though Watsons' tips do cover almost every aspect of parenting, it is important to note that the videos are done in jest and should be taken lightheartedly. In an interview with The Guardian in October 2016, Watson noted that many new parents have sent him private messages asking for real advice on how to deal with their own children. But, Watson said in the article, “If anyone’s taking this advice seriously, I’m worried for you.”
How To Dad currently has 1.2 million likes on Facebook and close to 130,00 subscribers on YouTube. The first video, How To Hold A Baby, has garnered more than 2.8 million views while a clip released early this year – How To Wash A Car With A Baby – has 2.2 million views so far.
Watson has published more than 50 videos now and is fast gaining the attention of advertisers. One of his videos actually sees him reading a "script" that says "Thanks to my mates at Virgin Mobile." There's also a How To Dad book that was released late last year and an upcoming web series project called How To Dad: Legend Of The Gumboot that's co-funded by YouTube and NZ On Air.
Perhaps, once he's making tons of money, Watson can finally afford to buy a new T-shirt and pair of shorts to replace the same "Kiwi dad" outfit he has been wearing in all his videos...