Royal Selangor’s Yong Yoon Li talks about his great-grandfather’s pewter legacy

Executive DirectoRoyal Selangors Yong Yoon Li

Feeling that the brand needed relevance to appeal to the younger generation and to make it more exciting, the company came up with a three-pronged plan.

“First, what people see in print media, whether it’s in newspapers or magazines, the way we portray the brand in our ads,” he explains. “Second, how people engage with our brand in the retail space, looking at the way we merchandise our stores and the other retailers that sell our products. The third thing, and the most important, was our products, their relevance, their use and functionality in the 21st century.”