At just 11 months, Issac Loh Hao Yean already has RM10,000, which he won via the inaugural Fisher-Price Early Learning Fund.
Little Issac is the grand prize winner, beating out more than 2,000 other participants.
His mum, Foo En Yee, 32, a homemaker, said, “We are happy that we are the lucky winner of the Fisher-Price Early Learning Fund. Fisher-Price has definitely brought to our attention the importance of play as part of our child's learning process. We feel incredibly blessed that our son has this privilege in getting a good start to his learning process.
The three-month Early Learning Fund campaign was launched early this year by the brand's parent company Mattel. Participants had to take photos of their child interacting and learning with Fisher-Price products.
According to Benjamin Tng, Mattel's national sales manager, Issac's entry best illustrated how a child can interact with Fisher-Price products and how in that moment the spark of brightness is seen in the child. It also showed how the parents interacted with their child in that moment.
Fisher-Price also gave out learning hampers worth RM500 each to 10 weekly top spenders.
Although this is the first year the campaign has been run in Malaysia, it is not new to other countries like Singapore.
Tng explained that Fisher-Price plans to have it again next year.
He explained that giving the family Fisher-Price products worth RM10,000 might be overwhelming, which is why Mattel decided to give Issac's parents cash instead. Besides, education for children may start with Fisher-Price products, but it doesn't stop there. And, the parents will be able to use the money for other educational items and products.
“Being a parent myself and having given a lot of emphasis on education, I do believe and I have faith in parents that they will use the money for education,” he said.
According to him, the company might consider increasing the amount of the fund next year.
“This is potentially something we are looking at. It's the first time we are doing it and with the main objective of educating families on the importance of learning and how playing can build the development of a child.
“Having taken the first step, we will need to then review and analyse to what extent the effectiveness of this campaign is. We may tweak the way we do it. We may tweak the number of prizes we give out, but we will definitely continue on this journey in terms of the engagement.”