Mattel Southeast Asia Pte Ltd this week introduced high-tech superhero Max Steel at an exclusive media event.
The explosive launch included an interactive screening, an impressive performance by Max Steel, a showcase of Max Steel toys and consumer products, and an engaging guest appearance by Max Steel himself.
The Malaysian launch is part of a global debut that sees the animated superhero series premiering on major network operators around the globe.
Here, Max Steel can be viewed on the Cartoon Network (Astro, channel 616) every Saturday at 8.30pm.
The animated series revolves around a teenaged boy named Maxwell McGrath and his out-of-this-world alien companion, Steel. Both have super strengths and powers, Max with Turbo energy and Steel with alien intellect.
In Malaysia, Max Steel was launched in partnership with Smart Reader Kids and Galactic Laser, creating the perfect feel for the introduction. The tie-up allowed the media to observe Malaysian children interact with their new hero in the most turbofied high-tech settings in town.
Max Steel merchandise will hit stores nationwide in September.
For more information on Max Steel, go to www.maxsteel.com.