Max Steel makes local debut


  • Family
  • Monday, 08 Jul 2013

Mattel Southeast Asia Pte Ltd this week introduced high-tech superhero Max Steel at an exclusive media event.

The explosive launch included an interactive screening, an impressive performance by Max Steel, a showcase of Max Steel toys and consumer products, and an engaging guest appearance by Max Steel himself.

The Malaysian launch is part of a global debut that sees the animated superhero series premiering on major network operators around the globe.

Here, Max Steel can be viewed on the Cartoon Network (Astro, channel 616) every Saturday at 8.30pm.

The animated series revolves around a teenaged boy named Maxwell McGrath and his out-of-this-world alien companion, Steel. Both have super strengths and powers, Max with Turbo energy and Steel with alien intellect.

In Malaysia, Max Steel was launched in partnership with Smart Reader Kids and Galactic Laser, creating the perfect feel for the introduction. The tie-up allowed the media to observe Malaysian children interact with their new hero in the most turbofied high-tech settings in town.

Max Steel merchandise will hit stores nationwide in September.

For more information on Max Steel, go to www.maxsteel.com.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Max Steel makes local debut

   

Next In Family

Starchild: Malaysian children think the world of their grandparents
Caregiving for aged parents: A partnership between family and care provider
The future of older people matters: They must be protected from abuse or neglect
Seniors have a right to choose where they want to live
Brit women turn to gambling to make ends meet, says report
We have to live well to age well
Study:�German children increasingly suffering from lack of exercise
Iranians protest for 10th night, defying judiciary warning
Kids born after a natural disaster more likely to have anxiety, depression: study
Starchild: Malaysian children have their own creative take on fusion food

Others Also Read