'When Welcome To Milele' was broadcast in Kenya, the audience for Citizen TV surged by over 135% of its previous viewership. — Handout
The click of a computer, or the press of a TV remote, is all it takes for a global audience to watch Chinese dramas – and for China to tap into a gushing revenue stream.
During the 14th Five-Year Plan period (2021-25), the country has seen television and radio programmes and related services surge by 40%, said Dong Xin, deputy director of the National Radio and Television Administration, at a press conference held by the State Council Information Office on Sept 25.
