Airbnb collaborates with K-pop group Seventeen as Airbnb CEO Brian Chesky emphasises Seoul as a strategic market. Photo: Handout
In short-term lodging, experience could matter just as much or more than the spaces themselves, which is why a collaboration with a K-pop boy band such as Seventeen is beneficial, said Airbnb co-founder and chief executive Brian Chesky.
The collaboration included replicating the set of Seventeen’s music video Love, Money, Fame (2024) into real-life accommodation, allowing Carats – as Seventeen fans are dubbed – to experience a unique stay. The props from the music video were also used to furnish the Seventeen-inspired Airbnb room.
