Global audience seems to love Lee Min-ho. Photo: Handout
For the eighth consecutive year, K-pop has been named the most prominent image associated with South Korea according to a global survey.
The 2025 Global Hallyu Survey, released recently by Korea's Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange, showed 17.8% of respondents said K-pop was the first thing that came to mind when they thought of Korea.
