Photo: Handout
Actor Son Suk-ku (pic) was the most visible star on South Korean TV screens in 2024, generating nearly 7 billion ad impressions across multiple industries, according to an annual report from a local data analytics firm.
The actor, who shot to fame in A Killer Paradox (2024) and the critically acclaimed My Liberation Notes (2022), appeared in a wide range of commercials spanning health supplements, instant noodles and automotive sectors.
