‘Baby Shark Dance’ swims past 10 billion YouTube views


By AGENCY

'Baby Shark Dance', a YouTube video featuring the titular song and playful choreography, surpassed 10 billion views on Thursday. – Photo: YouTube screenshot/Pinkfong

Baby Shark Dance, a YouTube video featuring the titular song and playful choreography, surpassed 10 billion views on Thursday.

Beloved by both children and adults, the two-minute video tells the story of a shark family going on an underwater hunt. The English-language version of the video came out in June 2016, soon after its success in Korean in 2015.

The English version of Baby Shark Dance record far exceeds the 2.3 billion views of the Luis Fonsi and Daddy Yankee’s megahit pop, Despacito, which now ranks as the second most viewed in YouTube history.

“The current figures show more hits than the UN’s world population figure of 7.8 billion,” a Pinkfong official said. Based on the number of views, it comes down to everyone in the world having seen the video at least once, as told by the official.

The Baby Shark song has also been a huge hit on global music charts, ranking 32nd on the main singles chart of Billboard's Hot 100 chart and No. 6 on the UK Singles Chart.

The music‘s success lies in “unfamiliarity in the familiar,” Pinkfong CEO Kim Min-seok told a local media outlet. The rhythm is cute and bouncy, but the animals are sharks. Picking out a passage from classical music, or rearranging traditional children’s songs incorporating some K-pop elements, were ideas that Kim tried to realise in the song. – The Korea Herald/Asia News Network

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