Playboy taps rapper Cardi B for creative post in brand comeback bid


By AGENCY

Cardi B will also serve as the founding creative director and a founding member of Centerfold, a creator-driven website that’s set to launch this month. Photo: Reuters

The owner of Playboy is bringing on Cardi B in the newly created role of creative director in residence, giving the brand a high-profile collaborator as it tries to reestablish itself in the pop culture landscape.

The music superstar will provide artistic direction in areas such as merchandise and digital editorial, PLBY Group Inc. said Thursday (Dec 2) in a statement. Cardi B will also serve as the founding creative director and a founding member of Centerfold, a creator-driven website that’s set to launch this month.

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