Worst ratings ever: 98% of Americans age 18 to 49 shunned Grammys

Beyonce Knowles and Megan Thee Stallion accepting the award for Best Rap Album at the 63rd Grammy Award. Photo: AFP Relaxnews

The Grammy Awards held earlier this week (March 14, US date) had some interesting moments, despite its “hybrid format” due to the pandemic, including live and pre-recorded performances from the likes of BTS, Dua Lipa and Taylor Swift.

However, according to Nielsen data, only 8.8 million tuned in to watch the ceremony live this year. This figure is down 53% from 2020.