The global box office has a new king in Avengers: Endgame.
The superhero extravaganza this weekend usurped Avatar to become the highest-grossing film of all time, with an estimated US$2.79bil (RM11.466bil) in worldwide grosses in just 13 weeks.
Avatar held onto the record for a decade at US$2.789bil (RM11.462bil).
The title comes with a few caveats, however, including the fact that Avatar’s grosses are not adjusted for inflation. Also, domestically, Avengers: Endgame is No. 2 to Star Wars: The Force Awakens by around $80 million.
Marvel Studios president Kevin Feige gave a shout-out to Avatar director James Cameron Saturday night at San Diego Comic-Con for holding the record for so long. Feige also noted the inflation technicality and said Cameron will probably hold the title again someday. – AP