Winning the Best New Artiste Grammy is a goal for most breakthrough performers, but for some of its recipients, it can create pressure to match previous success or surpass it.
That’s why some feel that winning the award is a slight curse.
The Recording Academy has been known for picking the wrong Best New Aristes winner over the years. Some of the world’s greatest musicians have lost the award, including Elton John, Elvis Costello and the Dixie Chicks. Taylor Swift lost, too, though it was understandably to Amy Winehouse.
But other choices will surprise you – Macklemore & Ryan Lewis not only beat out Kendrick Lamar, but they won over Ed Sheeran.
But sometimes the Grammys gets it right: The Beatles, Bette Midler, Mariah Carey, John Legend and Adele are some of the superstars who have picked up the honour, and have followed up their wins with impressive work.
The 60th annual Grammy Awards will be held at Madison Square Garden in New York City. Nominees for Best New Artiste this year are R&B singers SZA and Khalid, pop singers Alessia Cara and Julia Michaels, and rapper Lil Uzi Vert.
Here are four acts who won Best New Artiste and what life was like afterward.
Fab Morvan of Milli Vanilli said even before the Grammys asked the duo to return its Best New Artiste award, the group planned to give it back.
“We didn’t sing on the record. That is 100%, so we wanted to give it back. It was the right thing to do,” he said in a recent interview with The Associated Press.
“And to this day, it got twisted (and people thought) the Grammys wanted it back, when in fact we were the first to say, ‘We want to give it back’.”
Milli Vanilli, who won the honour at the 1990 Grammys, had to famously return the award after the public learned Morvan and Rob Pilatus didn’t sing on the duo’s 1989 US debut, Girl You Know It’s True.
Morvan said despite that, it was still an honour to be nominated and that he and Pilatus – who died in 1998 – still put in a lot of work.
“People might say, ‘Well, you know, they didn’t sing on the record.’ But look at the rest. We were the heart and soul of Milli Vanilli. We did those 107 cities (on tour) ... in eight months,” he said. “We worked hard. We worked our butts off. We entertained people.”
Milli Vanilli beat out acts like Indigo Girls, Soul II Soul, Neneh Cherry and Tone Loc for the honour. In some ways, Morvan feels winning the Grammy actually hurt the group.
“We were a target, an easy target at that. So, you know, winning the award definitely made us a major target. It pissed people off,” he said.
Winning Best New Artiste for Jody Watley was vindication in its finest form.
“I remember reading at the time when I quit Shalamar in 1983, ‘Jody Watley’s future will probably be the most in doubt’,” she recalled with a laugh.
“Pretty much everyone made sure that I knew that they thought I would fail. Everyone said that it would be the biggest mistake of my life, that I would live to regret it. And so getting nominated and winning it is one of the greatest moments of my life.”
Watley had previously been nominated for a Grammy with Shalamar, so being a nominee for Best New Artiste surprised some people. She won the honour at the 1988 show over Swing Out Sister, Cutting Crew, Terence Trent D’Arby and Breakfast Club.
“When people ask the question, it’s like, ‘Well, get over it. I was eligible and I was the Best New Artiste.’ And I shut a lot of people up,” she said, laughing again.
Watley’s 1987 debut launched five hits, including the Top 10 pop numbers, Looking For A New Love, Don’t You Want Me and Some Kind Of Lover.
She said winning didn’t create pressure for her second album, which launched three more Top 10 pop smashes.
Watley said she knows that the conversation around winning Best New Artiste “sometimes ... has a negative connotation,” but she wants to remind people that she’s “a great success story.”
The 58-year-old is currently recording music in the group SLR – Sexy Real Love – and said she could return to the Grammys.
“I was teasing the guys and I was saying, ‘Maybe we’ll make history and we’ll end up nominated for Best New Artiste’,” she said. “Because I think we would be eligible.”
Arrested Development marked history when they won Best New Artiste in 1993, becoming the first rap act to do so.
It opened doors for hip-hop performers like Lauryn Hill, Chance The Rapper and Macklemore & Ryan Lewis to win the same honour.
“People who had never explored (hip-hop) and didn’t totally get it really got what we were bringing out,” said Speech, the lead vocalist and co-founder of the progressive rap group.
“It made me proud that we were sort of like introducing hip-hop to a large audience.”
Arrested Development’s 1992 debut, 3 Years, 5 Months And 2 Days In The Life Of..., was a departure from the gangster rap that had dominated radio at the time. The album had three Top 10 pop hits, including Mr. Wendal, People Everyday and Tennessee, which won the group another Grammy.
But following its debut album wasn’t an easy task, Speech said.
“For our second album, the label was more in a business model thinking about quarters and when can they make the biggest impact from a first to fourth quarter standpoint, and things that have less to do with the heart (of making music),” Speech said.
“So if I had a chance to do it over again, I just would have just taken more time on the second album, regardless of how it sells. It’s not even because it didn’t sell as well as the first, but just because that’s what the art deserves.
“If you take four or five years or if you take a few months, whatever it is for you, take that time and really pour it in just like you likely did on your first project or on the project that got you best new artist,” he added.
Being named Best New Artiste in 1978 was an “out of body experience” for Debby Boone, who had a huge hit with the song, You Light Up My Life.
But following up the win had some challenges.
“It did create pressure. And I think it added to the discouragement when that was not what happened, you know, if people believed in me and now I’m letting them down, a little bit of that,” she said.
Though Boone didn’t match the achievements of her debut album and single, she still released music that charted successfully and won more Grammy Awards.
But she admits she has “mixed feelings about” how things took off after her Best New Artiste win.
“I thought everybody knew more than me. So even when I didn’t particularly like the choices that were being made on my behalf, I would tell myself, ‘These are the experts. These guys know. I don’t like this song, but I’m going to give it my best shot.’ And that’s because my success happened suddenly,” she said.
“When You Light Up My Life took off, I didn’t know which direction I wanted to go. I knew what I liked, but I didn’t trust that what I liked would be liked by other people.
“And now I’m old enough to realise, first of all, I don’t want to spend my life doing things that I don’t believe in, or love, or feel passionate about,” the 61-year-old added.
“I think the healthiest attitude at this stage of my life, and even 20 years ago, is to say, ‘It is what happened’.”
Boone is a Grammy voter and says when looking at the Best New Artiste nominees, she’s voting “for who I think has a talent that is most promising to continue giving us wonderful music.”
“And though I haven’t had a string of hit records, basically on the strength of that hit record, I have, for 40 years, had a very full life of performing and recording,” she said. “And I’m nothing but grateful.” – AP