Facebook is the exclusive official live-streaming platform for the 75th annual Golden Globe Awards red-carpet show – landing the pact after Twitter had the exclusive red carpet treatment last year.
The social-media giant secured the deal with the Hollywood Foreign Press Association (HFPA) and Dick Clark Prods., which is producing the show on Jan 7. The two-hour pre-show, The HFPA Presents: Globes Red Carpet Live, produced by DCP in association with the HFPA, will live-stream exclusively on the Golden Globes Facebook page (Jan 8, 7am, Malaysia time).
Hosts for the Golden Globes pre-show on Facebook are slated to include AJ Gibson, Jeannie Mai, Scott Mantz and Laura Marano. As part of the partnership, 360° videos will be captured from the red carpet and throughout the pre-show and distributed on the Golden Globes’ Facebook page. The HFPA also will share exclusive red-carpet and backstage content on Facebook and the @goldenglobes account on Instagram.
In addition, under the partnership, Golden Globes media partners on the red carpet will use Facebook and Instagram Live to share photos, videos and moments as they happen.“We’re thrilled to partner with Facebook and give viewers a front-row seat to the red carpet that can’t be found anywhere else,” HFPA president Meher Tatna said in a statement. “We hope to enhance the overall viewing experience so fans at home can feel they’re enjoying the show alongside their favourite stars at Hollywood’s biggest party of the year.”
During the awards show on Sunday, winners and presenters backstage will step into the official Instagram studio experience shot by photographer Ramona Rosales. The exclusive photo and video content will be posted to @goldenglobes on Instagram in real time with behind-the-scenes moments shared on Instagram Stories.
Additionally, the HFPA will incorporate a fan-driven Q&A into the backstage press room, where select questions will be sourced via Facebook and streamed live on the Golden Globes Facebook page. The 75th Annual Golden Globe Awards will be hosted by Seth Meyers. – Reuters
Catch the live broadcast of the event on Jan 8 at 9am on Blue Ant Entertainment (HyppTV Ch 616).