What happened to the new cold-blooded Taylor Swift?

  • Music
  • Tuesday, 24 Oct 2017

It looks like the 'old' Taylor Swift is not dead. Photo: Reuters

Anyone hoping that Taylor Swift’s Reputation will be a cold blade of revenge will be surprised by the gooey romance of her new single, Gorgeous.

Released on Oct 19, the song is a hard turn from the angry, slightly unhinged electro-rock of her recent singles. Instead, it’s a maudlin pop ballad about, yep, falling hard for a super-hot dude despite some minor reservations.

It’s built with modern sub-bass and synth pings (albeit with some silly flourishes like sampled baby talk and hokey chimes). But the drippy, devotional lyrics and Swift’s delivery are weirdly indebted to the kind of teen pop heard on mid-2000s TV shows such as The Hills.

It’s not quite what we expected from the new, supposedly more cold-blooded Swift we recently heard on Look What You Made Me Do. The song returns Swift to Shellback and Max Martin, the Swedish producers and writers who helped design much of her pop crossover album 1989.

That record was a global smash, and while Reputation will need no help hitting the top of the charts, it does seem like it’ll be more all over the map than previously expected. – Los Angeles Times/Tribune News Service

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