This November and December, Heineken Live Your Music travels across Malaysia with a series of curated music events designed to “Open Your World”. The upcoming Live Your Music regional tour features an all-star cast of Heineken music insiders including Goldfish & Blink, Bate, Jhin, HypeEmBeats and Hulkas.
Live Your Music is a global movement that sees music from the fans’ perspective. It uses the collective passion for experiencing music as its foundation to craft shareable and memorable moments. Since it debuted in Malaysia in January, Live Your Music has engaged fans across multiple events, ranging from DVBBS, Dash Berlin, OBSCR Cup to Good Vibes Festival.
Throughout November, Heineken will be inviting its consumers across Malaysia to unlock 100 different music experiences for themselves and their friends.
One lucky music fan will be chosen for the grand prize – an international music experience unlike any other with the Heineken Live Your Music Ultimate Music Journey to the USA. Two runners-up winners will receive the VVIP Heineken hospitality treatment to experience Live Your Music presents Tiesto at KL Live on Dec 8.