The consumption of music via streaming increased significantly last year.
In 2016, music flowed freely, and it all streamed down from a great cloud of data in the sky.
According to a report by Nielsen Music, music consumption was at an all-time high in 2016, helped by a 76% increase in on-demand audio streams. Even a comparison between different digital music formats (streaming vs paid downloads) saw streaming emerging as king; a separate statement by US Music Industry Report BuzzAngle noted that there were 1.2 billion streams per day in 2016 as compared to 734 million downloads total for the entire year.
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