More than 4 million tune in to Suria FM, 988 weekly

Radio is still an important medium, especially to those stuck in traffic jams every day. — Filepic

A recent survey by market research institute GfK revealed that up to four million listeners tune in to The Star Media Radio Group (SMRG) stations weekly.

A staggering 89% of SMRG’s listenership are concentrated in urban-centric areas. The survey also showed that SMRG chain of channels – 988 FM, Suria FM, Red and Capital FM – sustained a core target audience of 20 to 39-year-olds with a 44% share in that market.