WWE brand extension ushers in New Era and more


Its all about me: The Architect, Seth Rollins, will take on NXTs Finn Balor for the new Raw WWE Universal Championship at SummerSlam. Photo: WWE, Inc

The dust had barely settled from Battleground, the most recent World Wrestling Entertainment pay-per-view (just this past July 25, Malaysian time, on the WWE Network), when its two principal shows, Raw and Smackdown, delivered their first post-brand extension episodes on consecutive nights and made a considerable impact.

Wrestling fans are no strangers to the brand extension concept, which saw the overall WWE roster of wrestlers being “drafted” exclusively to either show.

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