Watching television is everyone’s favourite pastime and more and more shows are being made accessible to us. Astro’s On Demand (OD) has the numbers to prove this statement: its customers are spending an additional 30% watching more content.
In a press conference last week, Agnes Rozario, Astro's vice president for Content Group, said: “Our On Demand offering is becoming an increasingly popular way for customers to watch what they want anytime, anywhere.”
OD was launched in October 2015, and is available to all Astro customers. To start using OD, one needs to connect their Personal Video Recorder (PVR) to available WiFi. It’s also possible to watch OD on other mediums via Astro On The Go.
There are three packages one can choose from: OD Free which is based on the customer’s package, OD Plus which offers content not available on linear channels and OD Store which works like a pay-per-view.
OD is upping its game further by offering more first and exclusive content. The current local box-office sensation Munafik – which just exited major local cinemas after making RM17.04mil on its last count – is now available on Astro OD.
Tamil movie fans can also check out the titles that arrive on OD two weeks after a film finishes its run in the cinemas.
Similarly, current blockbusters The Jungle Book and Deadpool, are all coming up on OD, before airing on normal channels.
S6 of Game Of Thrones, S3 of Silicon Valley and S5 of Veep which all air tomorrow at the same time as the United States will be available on OD.
Now, if you don’t remember what happened previously on these shows, don’t worry as OD has old episodes so you can binge-watch and play catch-up on the past seasons.
“OD is driven by TV shows, hundreds of them. All the HBO Originals are there for viewing – not only the new titles, but some that have never been shown on our linear channels like The Sopranos,” said Rozario.
Korean shows like Monster, Jackpot, Entertainer and Please Come Back, Mister can be seen on OD within 24 hours of its airtime in Korea.
“We are trying to shorten the time further so fans can watch new episodes as fast as possible,” said Rozario.
However, TVB dramas like Blue Veins and The Last Healer In Forbidden City air the same time as the Hong Kong broadcast.
Fans of local talent shows will be glad to know that Gempak Superstar and Maharaja Lawak Mega 2016 are among the shows available on OD.
Astro subscribers can also check out OD Plus which offers movies and TV series not available on Astro channels. However, there is an additional charge of RM12 for these exclusive programmes.
Rozario explained: “We don’t have the (DC Comics-based) series Arrow, The Flash and Gotham on our linear channels, but they are available on OD Plus.”
OD Plus also features titles such as The Muppets, Stitches, Once Upon A Time (S1 to 5), Grey’s Anatomy (S12) and Shameless (S1 to 5). On the British series front, OD Plus’ offering include complete seasons of Lewis, Prime Suspect, Inspector Morse, Murder Mysteries and Agatha Christie’s Marple.
It doesn’t end there, anime fans can check out Cerberus Fate Of Dark Dragon, One Punch Man, Samurai Jam and Blade Dance Of The Elementalers.
For more information on Astro’s On Demand, go to www.watchod.com