US bachata singer Romeo Santos performs on stage during a concert at the Barclays Center in the Brooklyn borough of New York on July 12, 2015. AFP PHOTO/JEWEL SAMAD
Romeo Santos doesn’t need a crossover hit. With a direct bond to the Latino community, the New York-born singer has already won success that most US artistes would envy.
With his gyrating moves and prodigious skill at engaging audiences, the 33-year-old sex symbol has brought a wide new audience to bachata, a danceable but often melancholy genre previously associated with the poor of the Dominican Republic.
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