Olympic leaders on Monday gave overwhelming backing to the launch of a worldwide television channel next year in a bid to keep the powerful sports movement in the public eye during the long months between the summer and winter Games.
Estimated to cost about 450 million euros (approx RM1.9bil) over seven years, the 24-hour Olympic channel will show sports – but not live coverage of the Games – and plunge into the burgeoning interactive market, seeking to appeal to the world's youth.
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