Kamen Rider marks presence in Malaysia


  • TV
  • Wednesday, 05 Mar 2014

BE PREPARED to give a superhero’s welcome to Japan’s foremost action character, Kamen Rider, who is set to hit the Malaysian airwaves and stores very soon.

For the first time in Southeast Asia, Litt Tak Sdn Bhd (Litt Tak) in collaboration with the Bandai Namco Group (Bandai), will be introducing the most successful Kamen Rider character in the history of the franchise – Kamen Rider OOO - through its latest television series and action toy range catered especially for the Malaysian market.

“We are extremely excited about the prospect of Kamen Rider OOO making its way to Malaysian shores for the first time, and we are ensuring that Kamen Rider OOO makes a great impact in this market,” said Litt Tak executive director Tan Ee Chian.

Bandai Group sales manager (SEA) Shinsuke Kojima said, “Malaysia is an important and strategic market for Bandai.

“Kamen Rider has always had a good following in Malaysia. Based on our success in Japan, we feel Kamen Rider OOO will be equally successful, as we have great support from the fans here.

“We are looking forward to building up the Kamen Rider brand into the largest brand ever in Malaysia.”

Established in 1985, Litt Tak is the leading toy distributor for Japanese action toys targeted at boys.

Together with Bandai, Litt Tak has distributed other popular action toys including Power Rangers, Ultraman, Ben 10 and Tamagotchi through various departmental and toy stores such as Toys “R” Us, Metrojaya and Isetan.

Kamen Rider is a weekly science fiction story created by Japanese Manga artist, Shotaro Ishinomori, featuring a motorcycle-riding superhero who fights super-villains for a more peaceful world.

The initial television series, which began in 1971, has since evolved to include many other TV and theatrical series, resulting in an ever-growing franchise.

In Japan, the Kamen Rider OOO series has enjoyed one of the highest television ratings in history, attracting over 25% of viewers comprising children aged between four and six.

The Kamen Rider OOO television series is scheduled to debut locally in the second quarter of this year.

During the school holidays this month and again in May/ June, Kamen Riders OOO will meet fans at meet-and-greet sessions in major departmental stores.

There will also be in-store promotions at leading retailers where one can look forward to receiving premium giveaways like Kamen Rider OOO paper masks, as well as opportunities to collect O-Medal stickers to redeem a free First Hero Series – OOO Driver worth RM79.90.

Collecting O-Medal stickers is easy. Fans will be given a free sticker book during the Kamen Rider OOO ‘Meet and Greet’ sessions at participating outlets.

All they would have to do next is to collect eight different O-Medal stickers, which will be given out during the different ‘Meet & Greet’ sessions throughout March.

The first 500 fans who successfully compile all eight designs in a single sticker booklet will win the OOO Driver.

Litt Tak is also initiating an official Kamen Rider Community Fan Club, Facebook page and other forums where fans are able to swap notes and learn more about the new and improved action character.

Apart from the original range of Kamen Rider OOO toys, Bandai will introduce belts, medals and other complementary accessories with a lower entry price point, specially created for the Malaysian market.

The Kamen Rider OOO toy range will be available at all departmental stores and toy stores, and will retail from RM9.90 onwards.

For details, visit www.litttak.com.my

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