Barbie, a timeless emblem of style and reinvention, is reimagined within Vincent van Gogh’s 'The Starry Night', one of the most celebrated works in the Museum of Modern Art’s collection. Photo: Mattel
US toymaker Mattel and New York's Museum of Modern Art (MoMA) recently announced a five-year global partnership, bringing together a leading toy brand with a leading cultural institution.
In celebration of the partnership, Mattel Creations, the company's design-driven, direct-to-consumer platform, will launch its first capsule of seven products inspired by MoMA's collection this holiday season.
