Umit Nar, a Turkish bookseller in the western city of Izmir, is being sued by the French luxury brand Hermes, which wants to prevent him from using the name of the Greek god for his shop. Photo: AFP
It's a case of Hermes vs Hermes.
One, the global luxury goods giant based in Paris, is suing the other, a cosy bookseller tucked away in a Turkish seaside town, over alleged trade name infringement.
