How BookTok has made US novelist Colleen Hoover a superstar

Hoover has become a stunning textbook example of how to build a following in the category of "young adult" books with her love stories that are a runaway hit with teenagers and young adults. Photo: Colleen Hoover/Facebook

For several months now the name "Colleen Hoover" has been on the lips of movers and shakers in the book industry.

The Texas writer has become a stunning textbook example of how to build a following in the category of "young adult" books with her love stories that are a runaway hit with teenagers and young adults.