Six decades ago, artists Christo and Jeanne-Claude dreamt the impossible: wrapping Paris’s monumental Arc de Triomphe.
Now, this dream is a reality, both in the physical world and in the digital world of Snapchat.
To celebrate, art lovers in Malaysia can transport themselves to Paris by unlocking an entirely new experience of Christo’s landmark installation, L’Arc de Triomphe, Wrapped - all inside the app!
In partnership with New York-based auction house Sotheby’s, Snapchat launched The Final Christo: Original Works For The Arc de Triomphe Lens to make it fun and easy to experience Christo’s show-stopping installation - no matter where you are.
Available in the Lens Carousel, the Lens transports you straight to the Place de Charles de Gaulle to experience the wrapping of the Arc and learn about the 60-year-long artistic process. It works by overlaying Snap’s groundbreaking AR onto Christo’s work, placing the Arc de Triomphe anywhere you point our Camera.
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