California love: hip hop label launches digital museum to celebrate 30th anniversary


By AGENCY

Death Row Records has taken its 30th anniversary celebrations to the next level with the launch of its virtual museum, the “Death Row Experience.” Photo: Handout

American record label Death Row Records has prioritised the digital world to celebrate its 30th anniversary through a major virtual exhibition.

The event is described as a "virtual museum recollective" where hip hop fans are encouraged to find "Easter eggs," exclusive goodies hidden by the developers of "The Death Row Experience".

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