TikTok arts series invites you to tour 23 museums across 12 different countries


By AGENCY
  • Arts
  • Tuesday, 18 May 2021

Bored at home? Just hop on board #MuseumMoment LIVE, which will be live-streamed all-day via TikTok for Good. Photo: Handout

Even with the movement control order (MCO) in place in Malaysia, there is still a chance for arts and culture lovers here to plan for an eventful International Museum Day, which happens today. How about "visiting" world class museums such The Met (United States), V&A Museum (Britain), Mori Art Museum (Japan), Musee d'Orsay (France) and many others without leaving home?

TikTok's longest culture LIVE to date will be taking users on a tour of the world's best cultural institutions, featuring an exclusive virtual tour conducted by 23 museums across 12 different countries around the world.

#MuseumMoment LIVE will kick off with the National Gallery in Singapore at 3pm (Malaysian time) today, and take viewers on an unforgettable journey through the arts and across the world via Japan, Brazil, France, Italy, Spain, The Netherlands, Germany, Britain, United States, with the LIVE finishing off on the other side of the world in Mexico at 9am (Malaysian time) tomorrow. #MuseumMoment will be LIVE streamed all-day via TikTok for Good, TikTok's global social impact content hub.

The #MuseumMoment LIVE will give people a chance to experience cultural content from around the world, from a tour of 1930s England via Black Country Museum (Britain) to hearing from a taxidermy expert at Museum für Naturkunde Berlin (Germany) to seeing famous artworks like The Night Watch From Rembrandt at the Rijksmuseum (The Netherlands) and exploring the iconic spaces of The Metropolitan Museum of Art (US). The Sacramento History Museum (US), which has produced some of the most popular culture content over the past year on TikTok, takes art enthusiasts and history buffs alike on a virtual tour of their print shop made famous on TikTok by their volunteer printer, Howard, along with an exclusive peek into their new exhibit, California In Print.

From modern art and historical artefacts to ancient sculptures and quirky architecture, there is something for all culture lovers to enjoy.

As part of the celebrations, TikTok is also launching a new AR effect that allows for a more immersive experience for guests at the Palace of Versailles, where you can come alive as Queen Marie Antoinette as you take a stroll through the virtual gallery.

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