Before buying a book, many people take a look at online reviews by other consumers in much the same way that they would if they were choosing a film, heading out to a restaurant, or ordering takeaway. Photo: AFP
Online reviews that are heavy on emotion can make a major contribution to the success of a book, according to a new study published by Northwestern University.
Budding authors often dream about having their books on the New York Times best-sellers’ list. Now a new American study has revealed that online reviews can make a major contribution to getting them there, especially if they are focused on an emotional response to reading the works in question.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
