Museums bet on paid virtual tours during pandemic but will they catch on?


By AGENCY
A visitor looks at a work from Goya's 'Graphic Imagination' show at The Metropolitan Museum of Art ('The Met') in New York. Photo: AFP

Take a guided tour of Elvis Presley's home from your sofa or marvel at old masters' paintings in The Met without visiting New York: museums, forced to adapt by the pandemic, are now offering paid virtual tours - but how big a source of income will they become?

Interactive walks, video games and podcasts are some of the numerous free innovations museums have launched to try to mitigate the effects of closures and a slump in visitors caused by coronavirus. But more and more institutions are now pushing paid options also.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Culture

The number of books banned from US libraries has surged since Trump’s first term
Climate threat: the conservation challenge at the National Art Gallery
London's Goldsboro Books partners BookXcess to open outpost in Malaysia
Weekend for the arts: 'Bebenang' theatre, 'Mimpi Jernang' exhibition
Ithaca bets on hometown hero Odysseus for literary tourism boom
Art collective Anak Alam’s 50th anniversary celebrated at Harta Space
Umar Sharif and Fauzan Fuad head to London with Khazanah art residency
Taiwanese Indigenous dance troupe awakens the tribal spirit at KLPac
John Carpenter turns a hell-elevator dream into 'Cathedral' graphic novel
Inaugural ART KL to spotlight South-East Asia’s emerging contemporary voices

Others Also Read