US artist's digital art pops up first on Google if you type 'the next American President'


Los Angeles-based artist Gretchen Andrew has created a series of moodboards about the qualities that 'The Next American President' should have. Photo: Gretchen Andrew

As nearly 100 million Americans have already cast a ballot ahead of this Election Day, many of us are wondering who the next American President will be. Donald Trump? Joe Biden? If you turn to Google Image to discover the face of the new Commander-in-Chief, you will discover that Los Angeles-based artist Gretchen Andrew has tricked the search engine into displaying her latest series of collages.

Andrew, who used to work at the Google headquarters in Silicon Valley before pursuing an artistic career, has manipulated search engine optimisation to display her new works among the first results in Google Image.

Instead of finding all-too-familiar images of Donald Trump and Joe Biden when googling "the Next American President," Internet users will discover three vision boards that the self-described "search engine artist and internet imperialist" has created as part of her latest series.

These artworks are a literal interpretation of the philosophy of the "law of attraction," as they feature motifs that express the different desires that Andrew has for the next inhabitant of the White House.

For instance,"The Next American President, Blue" is made of materials like flowers and glittery roses in the hope that the next Commander-in-Chief will "respect nature and be serious about global warming."

Additional vision boards included in "The Next American President" series reflect on issues such as female reproductive rights and foreign interference in US politics.

"I want the next American president to believe in love, harmony, choice, nature, respect, democracy, joy, science, international corporation, campaign finance reform, and the rule of law," Andrew outlines on the project's website.

While her most recent trickery delves into the political realm, the American artist states that she does not want "to confuse people."

"I want to confuse machines. I want people to be laughing at Google. If we can get both sides of the political spectrum laughing at big tech, that's a good thing," she told Artnet news.

In recent years, Andrew has also manipulated algorithms and search engines into making her "win" the prestigious Turner Prize... or at least for Google. Like she did for "The Next American President," the digital artist associated her name and works with the annual award through sites that are favoured in Google's search, such as Twitter, WikiHow, Pinterest and Quora.

"The Internet can be seen as a global subconscious and, much like our own subconscious, it cannot tell the difference between a hoped-for future intensely imagined through art and what has, in fact, already occurred," Andrew notes on her website. - AFP

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3

Did you find this article insightful?


100% readers found this article insightful

Next In Culture

Elvis Presley's Graceland museum starting live virtual tours, tickets at RM405
German opera star urges authorities to reopen concert halls, be inventive to revive the arts
Hundreds in US publishing object to book deals for Trump administration
Major European museums discover digital transition doesn't always come naturally
Online-only auction sales grew 524% in 2020, according to a new report from ArtTactic
'Just Wiki it': the world's favourite online encyclopedia turns 20
Niger museum serves as eclectic national 'mirror' offering art, dinosaurs, zoo
You can now ‘own’ an art piece from The Met Museum with this virtual exhibit
Lost Tintin painting could fetch over RM10mil, after spending years in a drawer
Sulawesi warty pig: world's oldest known cave painting found in Indonesia

Stories You'll Enjoy