MAD magazine fans began paying tribute to the 67-year-old irreverent publication amid reports it would soon be folding.
While its owners at Warner Brothers have remained quiet, two of the humour publication's longtime contributors said MAD is getting ready to call it quits.
MAD contributing cartoonist Evan Dorkin tweeted on Wednesday that "for all intents and purposes, MAD is folding."
He said he had received a "crushing" email informing him of the closing on Wednesday.
"Goodbye, MAD magazine," Dorkin posted. "As a youngster I was a huge fan of the 70's era, as a young adult I rediscovered the 50's comics, as an old nerd I somehow became a contributor."
In response to a fan questioning on social media whether it was true the magazine was folding, MAD artist-writer David DeGrand tweeted "Can confirm."
Their comments come days after the magazine's senior editor, Dan Telfer, revealed he'd been laid off.
Citing unnamed sources, The Hollywood Reporter said the plan calls for MAD to no longer be sold on newsstands after the August issue, and future subscriber-only editions will no longer feature new content. Instead, there will be a shift to previously published material – with new covers.
MAD was by founded by editor Harvey Kurtzman and publisher William Gaines in 1952 at EC Comics. At its peak in the mid 1970s, MAD had 2 million subscribers. It has been called "America's best political satire magazine."
With the rumours of MAD's demise swirling, the tributes have begun.
Singer "Weird Al" Yankovic tweeted, "I am profoundly sad to hear that after 67 years, MAD Magazine is ceasing publication. I can't begin to describe the impact it had on me as a young kid – it's pretty much the reason I turned out weird. Goodbye to one of the all-time greatest American institutions."
"Well it's the end of the line for Mad Magazine," award winning cartoonist Ruben Bolling tweeted. "One of the great Institutions, not only in comics history, but in the history of American humor."
Deadpool comic book writer Gerry Duggan noted, "Thank you and goodbye, MAD magazine. I loved you." – Ray Kelly/The Republican/Tribune News Service
I am profoundly sad to hear that after 67 years, MAD Magazine is ceasing publication. I can’t begin to describe the impact it had on me as a young kid – it’s pretty much the reason I turned out weird. Goodbye to one of the all-time greatest American institutions. #ThanksMAD pic.twitter.com/01Ya4htdSR
— Al Yankovic (@alyankovic) 4 July 2019