Cultural agency Cendana revs up BAS KL school holiday campaign


  • Arts
  • Saturday, 10 Mar 2018

KLs Ilham Gallery is one of the cultural attractions participating in the BASKL campaign -- M. Azhar Arif/The Star

Not sure what to do this upcoming school holidays? Why not have a fun and artistic experience with the Bandar Aktiviti Seni Kuala Lumpur (BAS KL) programme.

BAS KL, the brainchild of the Cultural Economy Development Agency (Cendana), is a school holiday campaign which encourages families to escape to the arts during the upcoming school break.

It will run between March 17 and April 1.

“As part of our mission to build a vibrant, sustainable and ambitious cultural economy for Malaysia, we are incredibly pleased to launch the BAS KL campaign that serves to bring families together during the school break,” said Shahira Ahmed Bazari, Hasanah Foundation managing director and Cendana Exco member, during the recent launch of BAS KL at the National Visual Arts Gallery in KL.

cendana
Malaysia's largest independent performing arts centre - the Kuala Lumpur Performing Arts Centre (KLPac) hops on board the BAS KL initiative. Photo: The Star/Sia Hong Kau

“We want Malaysians to not only experience the wonder of the arts with their loved ones, but to also be proud of our local arts scene. We are also hoping that this instils a creative passion within young children and adults alike,” she added.

There are 14 Kuala Lumpur cultural attractions that are participating in the BAS KL campaign. These include the Ilham Gallery, National Visual Arts Gallery, Chinatown, Bank Negara Malaysia Museum and Gallery, R!UH and Kuala Lumpur Performing Arts Centre (KLPac).

cendana
KL's Ilham Gallery is one of the arts and cultural attractions destinations in the BAS KL campaign. Photo: The Star/M. Azhar Arif

“BAS KL aims to increase attendance and consumption of the arts by amplifying exhibitions and activities with partnering venues that play host to the arts and cultural scene in Kuala Lumpur. The campaign is in line with Cendana’s ‘Energising the Arts’ strategic pillar that aims toward building and positioning Kuala Lumpur as a cultural and creativity city. “ said Izan Satrina, Cendana founding CEO.

“As a country that is rich in arts and culture, it is important that we develop an initiative like this because many Malaysians seem to unaware of how much they can gain by immersing themselves in the local arts scene. Malaysia is historically known as the artistic centre of South-East Asia, with galleries of beautiful paintings and sculptures, and well-regarded art spaces – but when was the last time you visited an art gallery or watched a contemporary arts performance?” she added.

Those who want to participate in the BAS KL campaign can do so through a digital passport, which can be obtained by scanning a QR code found at any of the 14 participating cultural attractions during the campaign period. The system will detect first-time users and prompt them to fill in their details and create a BAS KL account.

With the digital passport, visitors will receive a stamp when they visit every participating cultural attraction. Collecting a certain number of stamps will allow them to redeem gifts and prizes.

More info: www.cendana.com.my.


Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 7
Cxense type: free
User access status: 3
   

Across The Star Online