When creating coffee table books, one of the most important factors to take into consideration is their visual appeal. That is, one could argue, their most important purpose: after all, these books are named for the fact that they are meant to be displayed on coffee tables, or other places you would entertain guests, to spark up conversation.
But while visual appeal may be the greatest strength of these books, it can also work against them. Because they tend to be heavy on pictures and illustrations and lighter on text, the term “coffee table book” is not everyone’s cup of tea. It’s a term that is also used disparagingly, to suggest a superficial approach to a subject.