Selling your design to one billion consumers

Golden Moon, a temporary architectural installation, was the centrepiece of Hong Kong’s 2012 Mid-Autumn Festival Lantern Wonderland at Victoria Park that took home a Golden Pin Design Award Best Design trophy in 2014. Created by Crolla and his team at the Laboratory for Explorative Architecture, the steel and bamboo structure explores how Hong Kong’s unique building traditions and craftsmanship can be combined with digital design techniques. Photo: LEAD

Danish, Scandinavian, and Dutch design is world-renowned, of course – but have you heard of huaren design?

Designing for and within Chinese-speaking, or huaren, communities is still a relatively unexplored area, especially in the Western world. However, with huaren communities making up over a quarter of the world’s population, and soon reaching one billion active consumers, it’s an area that is fast gaining in attention.