Did you know that 22% of the nation’s children are unable to complete their education?
While Malaysia has achieved almost universal primary school enrolment (97% in 2013), and most of those students move on to the secondary level, challenges remain in addressing secondary school drop-out rates and reaching children in the country’s most disadvantaged communities who, for different reasons, never enrol or drop out before completing their basic education. According to a Unicef (United Nations Children’s Fund) Malaysia report, that 22% are unable to finish their education due to poverty, disability, discrimination, and other socioeconomic barriers.
Concerned about this figure, MPH Bookstores has joined Unicef in a fund-raising programme to offer more children in Malaysia the opportunity to receive a complete basic education.
As part of its fund-raising efforts for this the bookstore chain has produced an adult colouring – no, not book – calendar! The limited edition MPH 2016 Colour My World desktop calendar, which features intricate designs to colour in, is on sale at RM15 each at all MPH Bookstores nationwide now.
All proceeds from sales of this calendar – that’s 100% of the money MPH gets for them – will be donated to Unicef Malaysia to support its initiative to reduce the number of out-of-school children in the country. The calendar will be available until Dec 31 at the stores.
“At MPH, we are committed to playing a major role in nurturing the nation’s children by embracing the 4Ps that have become our company’s core values. These are to ‘Prevent illiteracy’, ‘Provide quality knowledge’, ‘Protect our children’, and ‘Prepare for their future’,” business development general manager Ivy Tan said in a press release.
“We hope that through this initiative, more children will be given access to education. It is education that will ensure them a life full of hope and opportunities.”
In addition to this, today, on Universal Children’s Day, MPH celebrates Malaysia’s children with a special sale aimed at putting books and related items into as many children’s hands as possible. For three days, from today to Sunday, the “Universal Children’s Day Sale” is on at all MPH stores nationwide, offering a 15% discount on all children’s books, toys, games, and stationery. That discount goes up to 20% for customers who shop with their children – so make sure to take your little ones along when you go book shopping this weekend!
MPH will also be offering up to a 50% discount on more than 100 exclusive titles (while stocks last) as part of its Children’s Day specials.
But wait, there’s more: This is the time for children to become little princes and princesses for the day at the various activities that MPH has planned to entertain them. These include clown shows, storytelling, balloon sculptures, mascot appearances, and freebie giveaways, all happening over this weekend.
MPH is hoping to keep the celebration of children going during this festive season (yes, Christmas is looming, folks!) by offering customers the chance to spread some goodwill with its annual Share-A-Gift charity programme. This is how it works: There are 20 children’s homes involved in the programme; you can buy a gift for any child (or a number of children) from any one of the homes and have it delivered to him or her (or them) just in time for Christmas. This is the 23rd year running for this programme, which began this year on Nov 15 and will continue up to Dec 15 at all MPH stores nationwide.