Archie gets experimental

THERE was a time when Archie Comics was famous for being rigidly conservative. Now it’s gaining a reputation for being the most experimental comics publisher in America.

Most of the company’s progressive efforts aren’t obvious to the casual observer. It has aggressively entered the digital comics market, for example, with its own app and other innovations. It’s quietly pursuing projects for its library of characters in television and movies, which won’t be obvious until they come to fruition.