Tray-table tomes

Last refuge of the paperback? Qantas reckons those long flights are just right for settling down with a paperback.

CALLING the airplane the final bastion for the old-fashioned paperback novel, Aussie airline Qantas is launching a series of specially written books that can be read from start to finish within the duration of a flight.

Aimed at appealing to the carrier’s frequent flyers – most often business travellers – the strategy is meant to strengthen the brand’s image as a sophisticated, premium airline, particularly in light of its recent partnership with luxury Middle Eastern airline Emirates.