Groupon’s Biggest Deal Ever Author: Frank Sennett Publisher: St Martin’s Press
Here is another book on a company, and a business model, spawned by the rise of the Internet. A behind-the-scenes account of the rise of coupon giant Groupon which is modelled on using coupons, or gift certificates, and the story of its founder Andrew Mason. He took a huge gamble when he turned down Google’s US$6bil buyout offer and laid the foundation to grow the company.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!