It was in 1984 that Robert Cialdini first published his highly acclaimed Influence. Three decades later, Cialdini has offered up his spellbinding sequel Pre-suasion, which looks at the science behind the art of successfully encouraging others to act in your favour.
When I received my copy of Cialdini’s latest work, I was slightly apprehensive before turning to the first page. Having enjoyed Influence so much, I wondered whether the sequel would pale in comparison. It was a trepidation akin to when I first watched the opening scenes of The Godfather Part II.
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