Bold: Read this if you want to be an 'exponential entrepreneur'


  • Books
  • Thursday, 23 Apr 2015

Elon Musk, a South African-born, Canadian-American entrepreneur, engineer, inventor and investor, plugs in a Supercharger to a Model S. Photo: AFP

Bold: How To Go Big, Achieve Success And Impact The World

Authors: Peter H. Diamandis & Steven Kotler

Publisher: Simon & Schuster

Bold aims to completely transform your perspective on entrepreneurism in this day and age.

Bold by Peter H Diamandis and Steven Kotler
Bold by Peter H Diamandis and Steven Kotler

It introduces the concept of an “exponential entrepreneur”: people in the business world who know how to use technology to help them thrive in today’s rapidly changing economic environment.

In the first few chapters of the book, authors Peter H. Diamandis and Steven Kotler toss you in the deep end as they explain the latest technology trends, such as 3D-printing, infinite computing, artificial intelligence, and much more. The potential that each of these technologies has is explained so you can see how they can be used to help new business ventures succeed.

Besides that, the authors also provide plenty of real life examples of renowned people and companies that you can gain wisdom from. You’ll learn about how Google fosters innovation, and how remarkable personalities such as Elon Musk, Richard Branson, Jeff Bezos and Larry Page made it big in their fields.

However, the book doesn’t just stop at telling you what’s out there or who’s who in the world of business.

It also offers tried and tested practical advice on how you can act on what you’ve learned. In particular, the authors zoom in on the power of crowdsourcing and crowdfunding, and show you how to use such platforms to get radical ideas off the ground. Both Diamandis and Kotler share from their own experiences in their writing, and this makes what they say especially valuable.

This book isn’t for everyone, though.

Most of the knowledge and principles it shares are best suited to people with business ventures in mind. If that sums up where you’re at presently, then Bold could be a great source of inspiration for you in facing the challenges that may lie ahead.

Other readers who may appreciate this book are those who are keen to find out more about cutting-edge technologies. Key tech trends are outlined by the authors in a manner that is easy to grasp even if you don’t have any knowledge on the matter.

All in all, Bold is a very detailed and well-researched book.

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