One-stop shopping hub

Shopping this Hari Raya will be so much more fun at a fashion wholesale centre which offers everything under one roof.

NEWLY-wed actress and host, Scha Alyahya, has happily announced to members of the media that her husband, actor and host Awal Ashaari, 30, has passed on the responsibility of the Hari Raya Aidilfitri preparations to her. It is, after all, their first Raya together as a married couple.

“In the past, he took charge of all the preparations when he was still single. This year, he kindly let me take over! I’ve decided on a light lime green theme. Awal normally likes bright colours while I prefer more subtle ones like pastels. I’m trying to persuade him to come around to my way of thinking,” beamed Scha while we tucked into lunch at one of the many eateries found at Kenanga Wholesale City (KWC) Mall, Kuala Lumpur.

KWC is touted to be Malaysia’s first one-stop fashion wholesale shopping centre. It is located on Jalan Gelugor off Jalan Kenanga, (off Jalan Loke Yew) Kuala Lumpur, which has been the wholesale hub for the city for over 30 years.

The mall had its soft opening last October, while its grand opening was in May this year.

Scha was recently appointed the brand new face of KWC. She is the second celebrity to be chosen, after radio announcer Royce Tan. It made perfect sense then, why we should accompany Scha on her Raya shopping spree there.

“I am very excited to be the spokesperson for KWC. With over 800 shops offering the latest fashion trends at great deals, shopping at KWC makes my day. It’s so easy and everything can be found under one roof,” said Scha.

Earlier, we had started off on our little shopping tag-along with Scha at the lower ground floor. The first stop at Mioko Wholesale Fashion brought an unexpected surprise − the operator Judy Boey turned out to be Scha’s old schoolmate from Sungai Petani, Kedah. After they caught up on news, Scha picked out a long dress. Most of the clothes were apparently imported from South Korea.

Next stop was shoe centre Mani’s & Nami’s, where Scha tried on quite a few pairs including a pair of flats with skulls and crossbone applique. Scha explained that she doesn’t like girlie stuff as she tends to lean towards more quirky designs.

Unfortunately, size was a problem (Scha normally wears a size seven – fans who want to give presents might find this information handy).

Then, it was on to bag shop Notting Hill, which also had other accessories and little knick-knacks. Some cute miniature clutch bags caught Scha’s attention, but they didn’t have straps (which was what she wanted).

On the next floor, Patrick & Percy offered interesting clothes including a very unusual cropped cardigan with interesting prints that caught Scha’s fancy. She asked for affirmation and we gave her the thumbs up.

Turns out she’s a sucker for cardies! However, she was distracted by a long mid-length black and white print dress which she promptly grabbed.

Given that it’s the Raya season, we visited the fourth floor which had Muslimah fashion. The outlet Cuba Cuba had an extensive range that included gowns and dresses.

Another outlet, Citra 1, showcased an extensive range of baju kurung in various styles. Operator S.S. Lim said they have been in the fashion industry for 40 years, of which in the last 20 years, had them specialising in baju kurung and associated clothing.

She said they produced their own pieces at their factories in China and Malaysia. Prices start from RM50.

There were even more outlets with Muslimah fashion on the fifth floor. EMystic, for instance, had kebarungs and clothes manufactured locally, while some were imported from Indonesia.

Scha picked out one in an interesting shade of grey. Very nice!

And if it’s shawls, selendang and Muslim headgear, and blouses that you’re looking for, then head over to Lizza Nass.

For more elaborate-looking baju kurung and other dresses, Yan’s Creation has quite an extensive collection. Wholesale prices average around RM200, but that’s only if you buy a minimum of eight pieces. Scha said she is generally not an impulse buyer. “I’ve been to many other wholesale malls in Seoul and Bangkok. This is comparable, and a lot more spacious and ordered. You feel less stressed out walking through the mall. In Bangkok, it can be quite cramped. ”

She added that she prefers to shop in Malaysia but does shop overseas for certain items. She finds the prices here affordable and the selection pretty good. Scha conceded that perhaps when it comes to Muslimah fashion, Indonesia has a more extensive and cheaper range.

“But they are all quite elaborate whereas my style is simple and minimalist, and I like very little detailing. When I shop for Raya it will normally be a mix of tailored pieces and ready-to-wear.”

There were really too many shops to remember. KWC mall offers womenswear and menswear, but it also sells kidswear and sportswear, traditional clothes, leather goods, bags and shoes, and other accessories.

Some of the shops do sell single pieces, however, the prices will naturally not be as low as wholesale rates.

There are nine floors dedicated to shopping, shopping and more shopping. Traffic-wise, this place can be quite congested but take heart in the fact that there are 1,800 parking bays available.

If you’re tired out from all the shopping (or you’re a reluctant husband or boyfriend forced to tag along), you can recuperate at one of the many eateries and two food courts (including a halal one).

Needless to say, it was a productive day for Scha. Who knows, you may come away with a couple of shopping bags too!

> KWC is open from 10am to 8pm (Mon to Thur) and 10am to 10pm (Fri to Sun). For further information, visit or tel 03-9221 8081/8086/8382.

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