Topshop’s collaboration with a hot couturier yields fabulous results.
IT seems to be a trend in the past five years for established brands to work with other designers. The outcome is a collection driven by the latter’s DNA while catering to the brand’s customers.
Now popular British high-street brand Topshop has delved into this collaborative initiative. It has opted for a designer who is very much a British sensation and whose fame is rapidly spreading.
Mary Katrantzou is a Greek print designer who studied at Rhode Island School of Design before transferring to Central St Martins to complete a Bachelor of Arts and a Masters in Arts in textile design.
With sponsorship from Topshop New Generation funding, she has shown her mainline collection during London Fashion Week for the last five seasons; she won the Swiss Textile award last year and the UK Trade and Investment award this year.
For Spring/Summer 2012, Katrantzou’s first capsule collection will make its debut. While she has produced two lines for Topshop before, this is a more extensive range featuring dresses, trousers, T-shirts, blouses and skirts.
“It’s very exciting to work with Topshop for our third range together. They’ve been so supportive of my work from the very beginning, and this range will be the most ambitious one we’ve done and the most fun! My idea behind the collaboration was to design a range that is as close to the aesthetic of my mainline as possible for the Topshop girl, with great control over the quality of design and production. I can’t wait to see Topshop girls in the bowl dresses and for the more daring, to try the print on print layering!” said Katrantzou.
Taking its cue from Katrantzou’s Autum/Winter 2011 mainline range whilst keeping the Topshop girl in mind, the 10-piece collection focuses on Katrantzou’s trademark vibrant prints and elements of structure. Opulent fantastical prints developed exclusively for Topshop in paradisiacal shades are inspired by intricate detailing found on prized possessions.
Hyper vivid crystal flower brooches, lacquered Coromandel screens and Qing Long Dynasty floral motif dazzle on satins, silks and jersey. These prints are then “collaged” together and engineered around the female form into different shapes. These include Katrantzou’s signature porcelain bowl-inspired skirted party dresses, tailored trousers, and easy-to-wear pieces such as leggings, a T-shirt, a tunic dress and sweater.
The stand-out “Pheasant Dream” dress is reminiscent of a porcelain vase, with a fuchsia bouquet formed around a high neckline and a floral china Ming vase skirt.
A sleeveless sheer button-back georgette blouse is pretty and delicate-looking with a scattering of jewel-encrusted flower brooches upon it, whilst the “Goldbird” silk tunic boasts a gem-filled gold bird perching on a photo-real hydrangea nest.
Bringing the English country garden indoors, Chinoiserie florals flourish on the fabrics. Dainty carnations twirl across deep blue jersey leggings and a simple T.
Focusing on the idea of layering and combining prints as seen during Katrantzou’s runway show, items can be worn together for the ultimate head-to-toe Mary Katrantzou for the Topshop look.
The collection – which is selling fast – is only available at Topshop’s Suria KLCC store. Prices range from RM219 to RM1,923.