THE Polo Ralph Lauren Corporation recently announced an update to its iPhone application that takes fashion to a new tech frontier.
The application was launched in 2008, and allowed iPhone owners to view Ralph Lauren’s latest collections. Its latest upgrade allows users to view video highlights of the Ralph Lauren Spring 2009 and Fall 2009 collections (pic), get a closer look at the season’s styles with the new interactive Lookbook feature and even go backstage to experience their shows with photo montages and video clips.
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