Rosso says the Baking World concept store allows BWY to continue educating Malaysians about the importance of baking.
Baking supply retailer Bake With Yen (BWY) has opened a store-within-a-store in Shah Alam, Selangor to provide consumers greater convenience.
The concept store located at Giant Hypermarket Shah Alam Stadium is called Baking World.
BWY Group chief executive officer Alexandre Rosso said the collaboration with Giant Hypermarket allowed the baking specialist to offer a wide variety of affordable products.
“Customers can get all their baking essentials and speciality products while doing their regular shopping for grocery and household items, all in one location.
“Additionally, the Baking World initiative allows us to continue educating Malaysians on the importance of baking.
“We see baking as an essential life skill and want to continue providing local residents with the means to learn more,” he added.
Baking World carries a wide variety of baking essentials and speciality products of international, local and in-house brands.
It is open daily from 8am to 10pm.
Keep an eye out for its “Harga Hebat” signs on specific products to enjoy great value throughout the year.
