Home bakers’ guide to success


Tan is now well-known for his alcoholic baked goods.



WHEN Eddie Tan, 32, graduated from culinary school, he was skilled in fine dining, not baking.

But his business venture (Instagram: @caketella) began seeing success and Tan is now well-known for his alcohol-infused baked goods.

“Everything is tough at first, but if your dream is big enough, there should not be anything holding you back,” said Tan, whose business is going strong even after nine years.

The surge of casual weekend bakers turned baking entrepreneurs is commendable as building a business from scratch is not easy.

Puteri Nur Alia started by baking cupcakes for friends.Puteri Nur Alia started by baking cupcakes for friends.

Most home bakers are usually fuelled by passion alone rather than industry knowledge.

Puteri Nur Alia Shafiqah Megat Azhar, 24, (Instagram:@aliaandhercakes) first started baking cupcakes for friends.

They kept on requesting and she complied, managing to earn up to RM1,000 a month, a significant amount for a student.

After completing her SPM, she pursued professional certification from a pastry school.

She now owns a business customising celebratory cakes.

Nur Ain Saila began her baking business by sheer coincidence when she inherited a hand mixer at a time when there was bread shortage.Nur Ain Saila began her baking business by sheer coincidence when she inherited a hand mixer at a time when there was bread shortage.

“I wanted to be a baker from young.

“When I was 12, I was helping my aunt bake cookies. From there, I realised my dream was to bake.”

However, not all home bakers go to baking school; some stumble onto the home baking business by chance.

This was so with Nur Ain Saila Mohd Suhaimi, 35, who began her baking business, (Instagram: @Rotee.KL) when she inherited a third-hand mixer after her family business shuttered during the pandemic.

“During that time, there was a shortage of bread,” she recalled.

Ee, marketing manager of Rotee.KL, which now offers not just bread but also pastries.Ee, marketing manager of Rotee.KL, which now offers not just bread but also pastries.

“I began to bake because family members and friends asked if we could use the mixer to make bread to sell in our neighbourhood.

“We received good feedback after that and Rotee.KL was born.”

Partnering with an experienced baker, Mohamad Nazrein Adnan, and marketing manager Ee Hui Ting, Rotee.KL now offers not just bread but also pastries.

Fundamentals for home bakers

Seeing the rise in the number of baking entrepreneurs, Anchor Food Professionals has partnered with Kuali to develop an online learning platform called “Start Up” to guide bakers through the process of opening up their own baking business and equipping them with fundamentals to go commercial.

Launching in November, the modules will include a repertoire of knowledge needed for home bakers to be successful, covering topics from baking science to entrepreneurship skills.

Not only that, Anchor and Kuali have created a bakers listing called “The Batter Place” to showcase bakers — with no platform cost — within the Kuali app.

Equipped with geofencing codes that recommend bakers within a 40km radius of a users’ smartphone, The Batter Place connects bakers with customers in their neighbourhood.

Download the Kuali app today to try it out.

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