Factoring in convenience every step of the way


What should we eat next?

A quintessential question on the mind of any Malaysian despite our country being a melting pot of cuisines.

Kuali is here to help!

Oftentimes, we are looking for quality ingredients paired with easy to prepare recipes.

Shopping as an activity has also changed as physical distancing becomes a norm and online shopping becomes more of a routine.

Thinking of what to eat, making a list of it, shopping for the ingredients – what if Kuali could get you some help with these activities?

Kuali is a Malaysian recipe portal from Star Media Group since 1998.

Refreshed last year, Kuali is available across two signature digital products – Kuali Web and Kuali App, featuring thousands of recipes and is continuing its mission of sharing the love for good food with users globally!

From November, Kuali is collaborating with Tesco to launch “Shop Kuali Recipes”, featuring bundled recipes as meal planners in Malaysia.

Users who enjoy browsing Kuali recipes may now purchase selected Kuali recipes by checking out at Tesco Online. This service is timely as Malaysians are increasingly looking for quality ingredients paired with tasty recipes and what more, have the convenience of these groceries delivered to their homes.

“Cooking is very much a labour of love for the person who cooks for their families and themselves.

“At Tesco, we understand this and we are always looking at ways for our customers to get what they need to prepare delicious and nutritious meals for their families as conveniently as possible.

“This partnership with Kuali is one of the many ways we do that, ” said Tesco Stores Malaysia Sdn Bhd customer director Vivian Yap.

Each meal planner series shares ingredients that are required in more than one recipe, maximising the ingredients purchased and enabling cost savings.

Themed Malaysia Boleh Masak, WTF – Where’s the Fish, Shrimply Irresistible, no Kuali recipe is “im-pasta-ble” to make.

Dating couples looking for meaningful activities to spend quality time together will find cooking together fulfilling as it opens up communication over areas of their lives unexplored.

Shop Kuali Recipes are designed to cover three meals a week,

leaving other days to consider take out or other meal arrangements.

“From sharing recipes to engaging users socially, Kuali will be launching more shoppable recipes in the coming months. So do look out for more!” said Star Media Group Food Vertical head Karen Lim.

The shopping experience is tailored at Tesco online and users have a choice to double up the ingredients when purchasing for more persons, or even choose to omit ingredients.

“Through this partnership, customers will be able to access numerous recipes on Kuali and have the convenience to order the ingredients from our grocery home shopping platform, Tesco Online, and have it delivered directly to their doorstep.

“No hassle, no fuss, just convenience all the way, ” added Yap.

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