FASTFOOD giant KFC has launched a “love letter” to Malaysia through its “KFC Cara Kita” (Our Way) campaign.
Collaborating with local street artist, Kenji Chai known for his vibrant murals both locally and around the world, three KFC restaurants now feature his characteristic artwork style on their walls.
Each mural is a distinctive piece paying tribute to Malaysia and proudly showcasing the beauty of the country’s unique identity.
It represents how Malaysians have played a part in defining KFC as much as the brand has been a part of their lives.
On the inspiration behind the campaign, KFC Malaysia chief marketing officer Angelina Villanueva said, “KFC is proud to be part of the social fabric of Malaysia with our 740 restaurants across the country.
This campaign celebrates the unique beauty that each individual brings to the community.”
Chai said, “It is my pleasure to work with KFC on this project, being able to creatively express the common and unique traits we as Malaysians share with each other.
“Being born and raised in Sandakan, Sabah, and now living in Kuala Lumpur, there are many aspects to my identity as a Malaysian and I’m honoured to be able to share this with the public.
“I am glad KFC is championing this effort to bring Malaysians together in our own way.”
These Instagram-worthy art murals can be spotted on the walls of three KFC restaurants in Klang Valley namely Jalan Barat, Sea Park and Sri Hartamas.
So, the next time you happen to “cuti-cuti Malaysia” around these areas, be sure to check them out.
Also, an exclusive behind-the-scenes video of the beautiful murals that celebrate the fusion of cultures coming to life is not to be missed.
For more of interesting designs, the people can visit unique KFC buildings around the country. KFC Greenlane, Penang is housed in a heritage building with colonial architecture. KFC Stulang Laut and Tanjung Leman in Johor are located by the waterfront with an enchanting sunset to watch while dining in. KFC Taiping Lake Garden, Perak is where you can soak in the natural beauty of lush greenery and scenic views. Meanwhile, KFC Nilai Square, Negri Sembilan is the chain’s first “certified green restaurant” with an internationally recognised green certification.
KFC has also launched its Cheezy Cheezy Malaysia combo, featuring the popular Cheezy Wedges and a limited time special “Add-On” side of Durian Balls made with 100% pure premium D24 Durian filling.
These are available at its restaurants nationwide.
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